Uncritical Culture was born out of frustration.
WE'RE FURIOUS at the erosion of critical thinking that has given rise to science and climate denial, senseless wars, and blind devotion to cruel, corrupt leadership that serves itself at the cost of the health and safety of its citizens.
WE'RE EXHAUSTED by the constant weight of uncertainty, fear, and cruelty coming at us from every direction. We needed a way to channel that frustration into something constructive. Uncritical Culture is our answer: a rebel brand created to turn our collective anger into a force for good.
Started in Portland, Oregon by a small group of like-minded citizens, it was critical to us that this brand be built differently from the beginning. Ethical sourcing matters. Supporting local small businesses matters. Treating people with dignity matters. We wanted every part of the process to consistently reflect our values.
We wear it and we believe in it.
